Cloudflare's new AI traffic options for customers

(blog.cloudflare.com)

58 points | by alphabetatango 4 hours ago

10 comments

  • simonw 2 hours ago
    The big news here is that Googlebot will be blocked from September 15th onwards by one the "block training" policies, because Google use the same crawler infrastructure for their search index AND for training Gemini:

    > Another change that will apply on September 15 is that multi-purpose crawlers (specifically those that combine Search with Training) will be allowed/blocked according to all of their behaviors, in line with our call for transparency for website owners. Since the defaults will be enforced by the most restrictive applicable rules, multi-purpose crawlers such as Googlebot, Applebot, and BingBot will be blocked by customers who have selected to block Training (either through the new options to manage AI traffic, or through the legacy Block AI bots service).

    • jofzar 2 hours ago
      We had googlebot blast a random customer system and almost cause an outage, this is when I first learnt that google will use it for AI training also. It's honestly kind of frustrating also because you then search on it and theres (was) nothing on how you are meant to "correctly" tell google to fuck off, and not use it like that.
      • 20k 1 hour ago
        Google's web scraping functionality has been acting as a ddos for more than two decades. I've seen literally hundreds of reports of them attacking websites and taking them down, where there's nothing you can do but accept the traffic, or get delisted

        This is unfortunately nothing new. There's no correct way to tell them to fuck off, they do not care, and they never will do. People have even taken them to court over this

    • inigyou 2 hours ago
      Good. Cloudflare is a cancer on the internet. I want sites that use Cloudflare to disappear from Google, that'll teach their operators not to use it.
      • Cider9986 1 hour ago
        Why should I use something other than Cloudflare pages for a simple app landing page?
        • ipaddr 12 minutes ago
          Because your viewer/customer base will be reduced.
      • ajmurmann 1 hour ago
        Why is this?
        • ceejayoz 1 hour ago
          It's a planet-scale MITM?
          • TurdF3rguson 1 hour ago
            It's a cache. My tiny websites couldn't survive getting hammered by AI bots without them.
          • dbbk 1 hour ago
            So you're against all CDNs?
            • fc417fc802 1 hour ago
              A CDN doesn't necessarily have to perform a MitM. We really need more nuanced terminology to distinguish the various approaches.
              • sandeepkd 44 minutes ago
                Ideally yes, the TLS termination does not need to happen for caching purposes. Challenge is that in practice every business wants to be sticky and try to provide more functionalities which do require TLS termination. Most people either trust CDN's or they do not understand MitM so it does not concerns them. Plus they are getting certificate management and DDOS prevention capabilities.
              • gruez 50 minutes ago
                Right, but practically speaking all CDNs are MITMs. If you're against cloudflare you should be against cloudfront, akamai, etc. as well.
              • edaemon 50 minutes ago
                How would they cache and serve responses without decrypting the traffic?
  • tekacs 2 hours ago
    > For all new domains onboarding to Cloudflare, the categories of Training and Agent will be blocked by default on the pages that display ads, while Search will remain allowed by default.

    It's kind of exhausting seeing Cloudflare playing both sides of the arms race.

    I just can't imagine bringing myself to use their technology to build agents and build AI products when they're also doing things like this.

    > This also lines up the incentive model we want to foster. Losing trusted status across the more than 20% of web domains that sit behind Cloudflare is a deterrent with teeth. Trust becomes something you can carry with you, and something you can lose.

    And even more so, LLM language aside, fun and fascinating to see them flagrantly calling out their position here as if it's a positive.

    • usef- 35 minutes ago
      How are they playing both sides? I thought their scraping products were also about having it behave and not take down systems
  • holografix 48 minutes ago
    What’s the end goal for Cloudflare and the web here? I don’t think ADOG (anthropic, deepmind, openai, google) is going to pay to crawl.

    What would force their hand?

    It’s more likely they’ll strike undisclosed agreements with major sources of discussion like reddit etc.

    That’s not to say getting new information as a way of context-providing is not going to happen but that’s not scraping.

    • sandeepkd 38 minutes ago
      I get a mixed feeling about all this. Cloudflare is unilaterally making all these decisions which impact the whole internet traffic flow. Taking the lead is one thing, however decisions like this should have the direct involvement of Internet Engineering Task Force (IETF) to account for all stakeholders, otherwise we run into the situation of a fragmented internet
      • usef- 34 minutes ago
        I'm curious if this is just to pressure Google into separating their crawlers
        • sandeepkd 9 minutes ago
          This is more of a way to create a unauthorized toll tax on highway. There is a problem indeed, however if the proposed direction by cloud flare is to solve it or benefit out of it is a debatable topic.
  • fc417fc802 1 hour ago
    Please consider installing one of the many PoW schemes such as anubis rather than use these cloudflare "features". I increasingly encounter outright blocks rather than any sort of captcha when visiting cloudflare "protected" sites. Each individual site isn't particularly important to me but it's depressing to watch the process unfold like this. You really are choosing to erode the core basis of the internet if you go this route.
    • neya 0 minutes ago
      Adding the link to GitHub here if anyone is curious:

      https://github.com/techaroHQ/anubis

    • gruez 48 minutes ago
      >I increasingly encounter outright blocks rather than any sort of captcha when visiting cloudflare "protected" sites.

      ???

      Unless you're browsing around with the googlebot user agent string, you should be getting turnstile challanges at most, not blocks. And if you're getting a turnstile challenge it's unclear how it's different than an anubis challenge. If you're outright blocked, it's probably a site decision (eg. block all VPNs or block everyone not from a given country) rather than cloudflare's.

      • gucci-on-fleek 38 minutes ago
        > And if you're getting a turnstile challenge it's unclear how it's different than an anubis challenge.

        You are guaranteed to pass an Anubis challenge eventually [0], whereas it's possible to get stuck forever in an infinitely-looping Turnstile challenge.

        > If you're outright blocked, it's probably a site decision (eg. block all VPNs or block everyone not from a given country) rather than cloudflare's.

        Cloudflare blocks legitimate users itself sometimes [1].

        [0]: Unless you run into a bug, but Anubis is open source, so you can always submit a patch upstream. I've done this myself, and I can confirm that it's relatively straightforward.

        [1]: https://news.ycombinator.com/item?id=43329320

        • gruez 29 minutes ago
          >You are guaranteed to pass an Anubis challenge eventually [0]

          That's a double edged sword because bots will eventually get through too, and unlike humans, their time is dirt cheap.

          >Cloudflare blocks legitimate users itself sometimes [1].

          I never ran into this issue despite using seemingly maximally suspicious configs like tor browser. I can't say the same for some other vendors.

      • amatecha 35 minutes ago
        Try using Firefox with "resist fingerprinting" enabled, on OpenBSD, if you want an idea of how insidious Cloudflare's increasing prevalence is for the openness of the web. Inexplicable 403 responses for entire domains for no apparent reason, no "captcha", just blocked outright. Heck, it happens on Linux too, and even without "resist fingerprinting" enabled.
        • ipaddr 8 minutes ago
          Happens with older chrome browsers as well. Last supported windows 7 version. Started this month.
    • matheusmoreira 26 minutes ago
      > Please consider installing one of the many PoW schemes such as anubis

      Why not go all the way and mine monero instead of just completely wasting the work?

  • arjie 1 hour ago
    This is fine so long as it’s easy for me to turn off. I just don’t want to accidentally lose all AI traffic one day.
  • graeme 2 hours ago
    Has there been any update on the pay per crawl program?
  • ray_v 3 hours ago
    So, in summary: still the honors system. Got it. thanks.
    • zx8080 2 hours ago
      What's the "honors system"?
      • willy_k 12 minutes ago
        An honor system is a system without any (explicit) external enforcement of rules. For example an unnattended fruit stand, where people are trusted to be honorable and leave payment for the fruit they take.
      • strictnein 1 hour ago
        Robots.txt
        • ray_v 37 minutes ago
          Bingo!
  • zzzeek 1 hour ago
    this is annoying, it makes a big deal about "Back when we announced pay-per-crawl"...

    I want pay-per-crawl. I clicked the link for it a year ago, got presented with a "request access" button, I "requested access" and obviously since I'm nobody I heard absolutely nothing. Now they're touting the link again, I checked, still that same "request access" button. I have no idea if anyone even has access to this feature.

    I don't care about all this other stuff, I want the AI crawlers to pay me cash. Because boy do those fuckers want to crawl me. I'll gladly double the size of my gerrit/jenkins servers to keep up with the load if these stupid bots want to pay to crawl every jenkins build artifact and every changeset source file on the server, as they really seem to want to do.

  • youre-wrong3 1 hour ago
    [dead]
  • paul7986 43 minutes ago
    [dead]