Ask HN: Why are so many "AI evangelists" posting such insufferable content?

My LinkedIn feed is absolutely unreal right now. 90% (I don't even think I'm exaggerating) of the posts in my feed are from connections who have changed their title to something like "AI Thought Leader | AI Native | Thought Coaching". They post *daily* about something LLM/agentic. The biggest problem is that it's never "hey check out this cool thing", it's "if you're not doing this, you're a dinosaur who will be left in the past."

Other common content is regurgitating blog / Twitter folks from "AI influencers", associated with statements like, "Boris McAI said software engineering is dead. Here's 5 reasons why he's right."

I felt this way a bit when cryptocurrency was at its height, but it never got this embarrassing or self-fellating. How do so many of my connections (more than 800 at this point) have literally zero shame? Hell it's not even first-degree connections.

56 points | by seattle_spring 1 day ago

29 comments

  • maxrev17 1 day ago
    No one provides any value in their posts. I want to try to generate leads for my business and I’m told to use LinkedIn. I’m trying to provide some value - useful things such as how to configure home assistant to see if kids devices were pulling data in the night (when they should have been asleep), etc. it’s not exactly getting the back patting as ‘trillion dollar markets’ musings or soc2 congratulations… but if one person benefits I’ll be happy . But yes that does mean I’m a LinkedIn wanker… can’t beat em, join em!
  • nitwit005 1 day ago
    They probably just set up some AI tool to make posts automatically. A quick search shows things like this: https://apaya.com/lp/linkedin
  • xg15 1 day ago
    Who unironically writes "thought leader" as their job description?
    • DonsDiscountGas 1 day ago
      Midwits
    • seattle_spring 1 day ago
      I just went to check-- I have 6 first-degree connections with the phrase "thought leader" in their title. This out of about 800 connections, all of which are people I've met in-person. Some real-world examples:

      * "Independent Thought Leader and Consultant"

      * "Strategy, Innovation, and Distruptive Technology thought leader in the Hyperscale/Cloud business"

      * "AI Thought Leader + Founder at <company name>.ai"

      * "C++ expert and agile process thought leader"

      When expanded to 2nd degree connections, I get more than 10 pages of results when searching for the phrase "Thought Leader" (in quotes, so it's not a fuzzy search phrase).

    • idontwantthis 1 day ago
      If I made my job title "Thought Follower" I wonder how many people would know it's a joke.
      • andrei_says_ 22 hours ago
        People? It’s an increasingly wrote-only medium where the writing is automated.
  • add-sub-mul-div 1 day ago
    Maybe it's the mediocre people who are most excited about AI because they see it as equalizing them with more interesting and original people.
    • cedws 1 day ago
      What worries me is how it will be harder to differentiate the two now. I don’t want to work with people who just completely delegate their thinking to LLMs all day, but how do you effectively filter them out as an interviewer/interviewee?
      • deafpolygon 1 day ago
        Talk to them, without a computer or device as an intermediary. You’ll find out quickly… as they often will have relegated the bulk of their thinking to LLMs.
        • cedws 1 day ago
          I've always preferred in person interviews on both sides, but since COVID it's gone out of fashion unfortunately.
    • jdlshore 1 day ago
      I think it’s more that they can’t recognize the downsides of AI. They work with AI and it’s so smart! And magical! They don’t have the expertise to recognize the problems in its output, and they’re confused by complaints. It looks like stubborn resistance to them, so they turn to evangelism to try to get people to “see the light.” They don’t engage with legitimate criticism because they don’t understand it.

      (That and the normal herd of grifters who pile on to every fad.)

    • olivierestsage 1 day ago
      I’m going to get this post as a tattoo. Somewhere really visible to maximize its reach- maybe the face.
  • jw-open 1 day ago
    The term of AI is definitely overused on the internet especially on social media platforms. One possible reason might be related to marketing.

    The fundamental behind AI is the same thing behind traditional software systems. So for the “AI evangelists” — the needs to be recognized is much stronger than the needs to be a great software engineer.

    I am using a metaphor, do you want to play soccer in the playground? Or do you want to be a great fan of soccer? Have you seen soccer evangelists to be great soccer players?

  • mrdependable 1 day ago
    I think of LinkedIn like walking into a Tony Robbins event. At least, what I imagine they are like from those old infomercials.
  • icedchai 1 day ago
    I see the same thing. The majority of their posts are, of course, AI-generated and incredibly verbose.
  • throwaway81523 1 day ago
    It's bot spam all the way down.
  • srbsa 1 day ago
    Don't you remember the time that people were solving the 'Strait of Hormuz' crisis on LinkedIn with lines drawn on maps and showing their 'problem-solving' skills?

    ... or was it just my feed?

  • Qision 1 day ago
    > My LinkedIn feed

    Do you seriously use that?

    • snicky 1 day ago
      Not OP and I don't, but I know a few people who are very active on LI with their daily self-promotion posts only barely disguised as thoughtful remarks about the industry and this seems to be helping them to get into upper mgmt roles in companies most of us know here. It feels true even for people who weren't doing particularly great when I worked with them to put it politely.
  • coldtea 1 day ago
    >My LinkedIn feed

    That's your problem right there.

    When has anyone's LinkedIn feed been anything else than blatant attempts at self-promotion, spam, cliche business advice and empty work-related platitudes (a lot of it AI generated itself nowadays, for extra-slopiness).

  • CM30 1 day ago
    LinkedIn doesn't really reward meaningful content. People there are just looking for meaningless business related platitudes at the expense of all else.

    Well, that and based on my experience, most AI 'evangelists' tend to be pretty bad at coming up with creative ideas in general. Many of them are basically the same grifters that tried to cash in on crypto and NFTs, except with a new fad of choice.

  • jryan49 1 day ago
    Then why are you reading LinkedIn...
  • sloaken 1 day ago
    Those that can, Do.

    Enough said.

  • lyfeninja 1 day ago
    Fake it til you make it baby!

    They're just jumping on the hype train but can you really blame them? They've been hearing about how their job will be replaced, how they need to upskill with AI, and they see everyone else doing it. Many probably have no real skills so they're just trying to survive.

  • AnimalMuppet 23 hours ago
    It's a desperate attempt to make up on volume for lack of value. Ironically, in doing so, they reduce the value even further, to zero or below it.
  • homeonthemtn 1 day ago
    Get off LinkedIn.
  • stAInley 1 day ago
    You missed the AI generated graphic to go with the post.
    • seattle_spring 1 day ago
      Or an unrelated half-naked thirst trap beach selfie. You know, to "drive engagement."
  • Grimblewald 1 day ago
    > why is linkdin shit?

    Because linkdin is shit? Ez.

  • sparqolead 1 day ago
    [flagged]
  • PaiDxng 1 day ago
    [flagged]
  • hnthrow10282910 1 day ago
    [dead]
  • playorizaya 1 day ago
    LinkedIn was always sooo fake and bad as in it was a living nightmare dystopia some of the shit people would write.

    I often wondered: Is this how you get promotions? No way does that actually work or do anything... And then I'm like holy shit is it genuine??? Is this really coming from the heart and I'm the cold, dead, psychopath who can't appreciate a genuinely thoughtful update from a corporate peer?

    I had to get out of there.

    I'm not on LinkedIn anymore... but I imagine it's even worse now that all the b2b saas posters have gone full agentic.

    You never go full agentic.

  • inclinq 1 day ago
    [flagged]
  • aaron695 1 day ago
    [dead]
  • bitbasher 1 day ago
    [flagged]
  • cookiengineer 11 hours ago
    The real question is: why do you follow 800 people that post content like this?

    In the crypto bubble I used the opportunity to remove all that noise from my stream. Unsubbed from everyone with Crypto in their job title with no regrets. Doing the same for AI thought leaders helped reduce the noise a bit further.

    I like to keep my LinkedIn stream non AI generated, so if I see an AI generated post with all those shitty unicode bold letters, I'm just unfollowing and removing them from my connections.

    Now I get the real value out of LinkedIn, which is spammers and advertisers that have a LinkedIn Pro subscription that I cannot unsubscribe from. Yay! /s

    Jokes aside, you should reflect on how and for what you are using social media. Every second you spend reading there is likely a second wasted that you can spend building or doing what you enjoy. Social media is an attention grabbing business model, and your lifetime is too precious to waste it on...that.

    Every time I was opening social media in the past I am now doing a little bit of sports outside to reset my brain. Much more fun to be in the green than in the digital noise world.

  • witos2 1 day ago
    [flagged]
    • dinkleberg 1 day ago
      It is a true hellscape. It is useful when looking for work, but that is about it. Though it isn't without comedy. Seeing former co-workers posting about their keys for success and about how they've made it when you know damned well that they do worse than mediocre work is always a laugh.