Write Your Own Copy

Every day I'm seeing people making websites for the sole purpose of posting to HN, and it's all AI. The site, the words, the ideas. Obviously that person had the idea to begin with, but the execution is slop.

These people are putting their names on this stuff, and everyone in the world right now is learning to recognize the tells of AI writing. The tone, the abstractness, the specific phrasing. We all know it. It's a turn off.

So my idea is simple: write your own copy. That's an advantage now. It's becoming scarce today. Be real. Whatever that means to you.

25 points | by operatingthetan 17 hours ago

12 comments

  • andrei_says_ 13 hours ago
    I’m genuinely impressed by the speed of mass slopification raising the toxicity of the whole internet.

    And now poisoning human attention and the very ability to reason. At scale.

    Makes me think of Kali Yuga, the age of ignorance.

    Are we doing this to ourselves? Is it being done to us? Is it some kind of self destruct implanted by aliens in a dark forest scenario?

    It’s just… really fascinating.

    Also reminds me of this - story

    https://www.lightspeedmagazine.com/fiction/different-kinds-o...

  • rwasimsk 4 hours ago
    Btw, I am a Vibe Coder. Still I must say- Although I use AI for my frontend development and more stuff, I believe originality is the best path. You can build outstanding web pages, platforms & articles via AI, but it comes at a cost- burial of your creativity. So you must learn to code, write and understand too. So imperfection is better than perfect copied stuff.

    I agree to this- "Write Your Own Copy".

  • nacozarina 7 hours ago
    People are trying. Good writing is difficult to produce. For the average Joe, the most cost-effective writing tutor/aid available is a free AI prompt. So that’s what they are using.

    There are real ppl using AI to speak up that were previously silent. Yes, AI is the difference-maker for their engagement. Yes, their efforts are imperfect and have a ‘smell’. That’s not a defect, that’s a perfectly normal and expected condition.

  • Xiaoher-C 6 hours ago
    As a non-native English speaker this hits a nerve. AI writing is tempting because "good English" felt like a gatekeeping thing. But I've noticed when I just write in my own broken-but-real voice, people actually engage more. Polished AI copy reads like nobody home.
  • rlitsetorp 8 hours ago
    But everyone—and I really mean everyone—in SEO right now favors AI-written content. Why? Because most of them are also selling AI. So you can forget about sitting there trying to churn out mediocre texts yourself if you want to be visible. Unfortunately, that’s just how it is.
    [-]
    • lproven 3 hours ago
      SEO is a scam, too.

      AI is a scam. SEO is a scam. Blockchain -- all applications, no exceptions -- is a scam. Kubernetes is a scam: it's real, it works, and nobody except Google itself ever needed it. Containers are mostly a scam: they're a useful tool but not a deployment method, not a software distribution method, etc. SaaS and everything aaS are scams: own your shit, keep your own data on boxes you own. Pay for good smart people to run them. Hire old people, and pay enough to keep them. Good techies are not a fungible resource, and tech that makes people more fungible is bad tech.

      Being AI advocates is a good sign of scammers, of industrial-scale incompetence, and of entire industries and market sectors to avoid.

  • AnimalMuppet 1 hour ago
    More fundamentally, in writing it out, I have to clarify my own thoughts. The worst problem with AI writing isn't that, as Xiaoher-C said, "AI copy reads like nobody home" (beautifully said), and so nobody reads it. The worst problem is that you don't have to clarify your own thoughts and ideas. There is a cost to you in that.
  • ostefani 10 hours ago
    This is a problem: some people, some companies... no one want to pay | give more effort if it can be done faster and cheaper.
  • Muhammad523 11 hours ago
    Write your own copy of.... what?
    [-]
  • ChrisArchitect 10 hours ago
    Related this past week:

    Do your own writing

    https://news.ycombinator.com/item?id=47573519

  • yen223 10 hours ago
    This sounds AI haha
  • verdverm 15 hours ago
    For those who want to get better at writing, the easiest way is to read judiciously. Of course you do have to practice what you want to become good at as well.

    For marketing copy, have conversations with users. They will give you the perspectives, pitches, and parlance you seek.

    [-]
    • bhag2066 12 hours ago
      Handwriting (copying word for word) good copy is also a great way to become a good copywriter.
  • MarcelinoGMX3C 4 hours ago
    [dead]